Lunch & Learn
ROI Realities: Proving Marketing Value Under Pressure
In an era of tightening budgets and heightened accountability, healthcare communicators need practical strategies to demonstrate their impact. Our expert panel will share proven approaches for quantifying results, building compelling business cases, and translating communication wins into C-suite language. Following the panel, you'll participate in roundtable discussions to tackle challenges specific to your work and leave with actionable strategies you can implement immediately. Don't miss this opportunity to connect with peers and gain the tools you need to prove – and improve – your value.
Moderator
Brad Muncs, CEO of Symetris
Panelists
Amy Blustein, Principal, Blustein Communications
Shannan Morris, Senior Director, Marketing, Hartford HealthCare
Jeff Steblea, Unlock Health
Johanna Webb, Marketing Director, UMass Memorial Health
Thursday, March 19, 2026
12:00 – 4:00 PM
UMass Memorial Health Worcester Business Center
67 Millbrook Street, Worcester
$65.00 registration fee
Timeline
12:00 – 12:30 PM Check-in/lunch
12:30 – 1:45 PM Welcome (Sue McDonald), Panel introduction
1:45 – 2:00 PM Break/transition to roundtable discussion
2:00 – 2:45 PM Roundtable discussion
2:45 – 3:00 PM Break
3:00 – 3:45 PM Each table reports out
3:45 – 4:00 PM Wrap-up, Mention annual conference (Sue McDonald)
4:00 PM Social networking @ Greater Good Imperial Brewing Company (55 Millbrook St, Worcester)
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