2026 ANNUAL CONFERENCE

Vermont is a state celebrated for its artisanal traditions, intentional craftsmanship, and strong sense of community. “The Craft of Connection” draws from that heritage to highlight the care, precision, and thoughtfulness required in effective healthcare communication. Today, those qualities matter more than ever. In an era of shrinking budgets, leaner teams, and growing expectations, healthcare communicators are being asked to do more with what they have — relying on ingenuity, empathy, and collaboration to create lasting impact.

Every message, like a finely crafted object, should be designed deliberately, built to last, and meaningful for its audience. This theme emphasizes purposeful, human-centered strategies and invites us to explore how to design with intention, communicate with clarity, and sustain the craft of connection across people, platforms, and generations.