2018 Webinar Series

NESHCo’s webinar series is a special no cost members benefit

Non-members are welcome at the rate of $25.00. Sessions are recorded and available in the members only section of our site. 

The Intersection of MarComm and Operations-and How It's Driving Organizational Success

September 20, 2018 9:00 - 10:00 a.m.


Marketing, communications, brand development and PR are front and center when it comes to driving growth and new revenue strategies. In today’s competitive health care landscape, effective MarComm strategies need to leverage these disciplines to build engagement across your organization to achieve operational excellence. MacComm is no longer a support function but a strategic driver for growth—leading the charge through alignment, engagement and the creation of brand ambassadors.

In this session you will learn:

  • Understand how, by leveraging alignment and engagement, MarComm professionals can evolve from being viewed as a support function to a strategic driver for operational excellence
  • Learn specific tools and strategies the MarComm professionals can use right away in their organizations
  • Understand why now more than ever in this dynamic and increasingly competitive market MarComm professionals need to seize the opportunity to re-imagine their roles 

Presented By: 

John Looney is Vice President of Marketing, Communications and Public Affairs at Newton-Wellesley Hospital (NWH), a member of Massachusetts-based Partners HealthCare. Prior to joining Newton-Wellesley, John served as Executive Director of Marketing and Communications at Lahey Health, a multi-hospital system based in Burlington, MA. He held previous executive level roles at Winchester Hospital and Jordan Hospital, which is now part of the Beth-Israel Deaconess health system. 

John holds a Bachelor of Science in marketing and organizational studies from Boston College, a graduate public relations certification from Emerson College and a Master of Science in Management from Bridgewater State University. He has served on the Board of Directors for the New England Society for Healthcare Communications for the past several years and is also a member of the Society for Healthcare Strategy and Market Development.