Presented February 18, 2021 at 10:30AM-11:30AM ET
While already a focus within many healthcare organizations, the coronavirus pandemic put a spotlight on healthcare disparities, both due to the significantly greater toll the pandemic is taking on communities of color and the reluctance among some segments of the population to take the vaccine. Better understanding the causes of health disparities and strategies being employed to address them can equip us to more effectively address disparities in our own communities.
In this session you will hear from people closely engaged with communities of color about potential blind-spots among the healthcare community with regard to healthcare disparities and learn about some efforts to address healthcare disparities that have worked well, some that haven’t, and what sets each apart. Meet the panelists:
Wilson Camelo, Camelo Communications, is an award-winning, nationally-known and respected marketer who has successfully helped clients in multiple industries achieve business success in the Hispanic and multicultural markets.
Aswita Tan-McGrory, MBA, MSPH, Morgan Institute and The Disparities Solution Center, In her role as Director at the Disparities Solutions Center, Ms. Tan-McGrory leads the Center’s portfolio of projects focused on addressing racial and ethnic disparities in health care. Ms. Tan-McGrory also travels across the country to speak to organizations about how race, ethnicity, and language impact the quality of care.
David Hopkins, Urban League of Greater Hartford, Prior to joining PCHS, David operated an independent consultancy, Capital Solutions for Community ReInvestment (CSCRi). Passionate about culture, systems, and resources aligning to achieve operating excellence, he provided strategic management, community relations, finance, business development and community engagement consulting.
Presented January 21, 2021 at 10:30AM-11:30AM ET
Join NESHCo Vice President Vanessa Stafford as we provide participants with support and guidance as they work on their 2021 Lamplighter Award entries. During the webinar, we will review the entry system, share top insider tips, and answer frequently asked questions. This webinar is designed to provide participants with the opportunity to ask questions they may have while currently writing their entries and address any challenges you may have faced along the way. Meet the panelists:
Alan Comeau, Northern Light Acadia Hospital, 2020 Best in New England Winner
Nancy Stewart, Reardon + Stewart, 2020 Lamplighter Gold Winner in Logo Design
NESHCo's Webinar Series is a special no cost Member benefit
Sessions are recorded and available in the Members-Only section of our site.
Non-Members are welcome at the rate of $25.00.
Internal communications took center stage throughout 2020 in healthcare marketing due to COVID-19. Connecting with your care team and support staff became a priority that heightened the dependence on your employee intranet.
Attend this webinar and learn trends in modern healthcare intranets and employee communication tools. Ben Dillon, Chief Strategy Officer, Geonetric, will share insights from the recently released 2020 Healthcare Digital Marketing Trends Survey on intranet performance.
Christina Peaslee, Executive Director Marketing Communications and Content Strategy, Cape Cod Healthcare will also be on hand to share how their organization relied on employee communications throughout the pandemic. She’ll also highlight their new employee communication tool The Pulse, which applies storytelling to internal communications in engaging ways.
Every year, marketers spend more on their media placements than on the creative ideas, production, and the strategy behind them—it's a crucial investment in getting your message to audiences. But unlike every year, 2020 has dramatically reshaped and highlighted the new ways consumers are interacting with media, who is "driving the bus," and what they expect from your brand. As the pressure to make the best marketing investments increases, sophisticated marketers need to be aware of what will likely impact their plans in 2021.
Presented by SPM Marketing:
Dan Miers, Chief Strategy Officer (moderating)
Kara Rozek, VP, Group Media Director
Maggie Checinski, Integrated Media Director
Kim Angel, VP, Group Planning Director
In a discussion between a strategist (Danny Fell) and a research scientist (Dean Browell) we will break down approaches and possibilities in combining the powers of quantitative and qualitative data. It’s easy to lose yourself in the potential for Big Data, even when you already have it; moreover, when your internal champions (from the people who analyze it to those who paid for it) leave, you’re stuck with a capital expense that’s easy to ignore and move past. What we need is data that keeps giving back and can be refit and resized; data that truly represents its audience and their behaviors. This is why qualitative needs to live with quantitative Big Data in rich ways, not competing ones; let’s get to Thick Data. This special discussion will work to show how valuable a balance can be.
Danny Fell, Senior Strategist, Optum
Dean Browell, PhD, Principal, Feedback
In this dynamic, 60-minute webinar, Sean Tracey leads a panel of top healthcare marketing executives in a conversation about the obstacles of marketing during a pandemic and how to begin thinking about post-COVID marketing strategies. The panel discusses current research, offering insight into how patients feel about healthcare and healthcare marketing at this time, including:
Sean Tracey, Creative Strategist, Sean Tracey Associates (moderating)
Helayne Lightstone, Sr. Director of marketing and branding, Hartford HealthCare
Stephanie Gonthier, President, Market Street Research
Dawn Fernald, Director, Marketing, PR & Guest Relations, Wentworth-Douglass Hospital
The panelist will speak to the clear need to address consumers’ fears of returning to hospitals and medical facilities due to COVID-19. Messaging around this issue is going to be incredibly important for hospitals, health systems, and medical practices as we emerge from this crisis. The need is twofold:
Jeff Steblea, Director of Sales, Eruptr; NESHCo Board Member (moderating)
John Palmer, Strategic Analyst for Market Insights, NRC Health
Keith Fontaine, Vice President, Marketing and Branding, Hartford HealthCare; Evans F. Houghton Award Winner
Dan Dunlop, Principal, Jennings Healthcare Marketing; NESHCo President; SHSMD Digital Engagement Task Force Member
Although COVID-19 may be with us for some time to come, the pandemic will come to an end and hospitals must be prepared to hit the ground running with marketing that drives patient volume to profitable services. Our hospitals are facing a financial crisis that could threaten their very survival. With that in mind, we can’t delay strategic planning and the development of marketing content until the pandemic is over. Our response has to be swift and well planned.
As the pandemic winds down, your clear strategic plan for moving forward must be in place, with marketing channels defined and content ready to launch. The transition from COVID-19 communications to revenue-generating marketing could be abrupt for internal and external audiences. Your plan must help these constituents through the transition.
Join some of healthcare marketing's top creative minds as they discuss life after COVID-19.
Dan Dunlop, Principal Jennings (moderating)
Ahava Leibtag, President Aha Media Group
Jared Johnson, Healthcare Marketing Strategist, Jennings
Alan Shoebridge, Healthcare Marketer and blogger
Now more than ever, healthcare communicators find themselves in a critical position. With hourly updates on COVID-19 and doomsday headlines, misinformation can spread rapidly. Those responsible for communicating face a delicate situation of alerting staff, patients, and the public to the risks without inciting further panic.
In this webinar, healthcare communicators across New England weigh-in and offer helpful tips and feedback on how they have been able to navigate the changing COVID-19 situation.
Vanessa Stafford, Director of Communications, New Hampshire Hospital Association
Kelly David, Director of Marketing & Business Development, Covenant Health
Hillary Lima, Account Executive, SVM
Sarah Darcy, Senior Director of Communications, Joslin Diabetes Center
Back by popular demand, this webinar will provide participants with support and guidance as they work on their 2020 Lamplighter Award entries. During the webinar, we will review the entry system, share top insider tips, and answer frequently asked questions. This webinar is designed to provide participants with the opportunity to ask questions they may have while currently writing their entries and address any challenges you may have faced along the way.
Dan Dunlop, Jennings
Lauren Becker, MelroseWakefield Healthcare
Susan McDonald, HHC Health
Vanessa Stafford, NHHA