2018 Webinar Series

NESHCo’s webinar series is a special no cost members benefit

Non-members are welcome at the rate of $25.00. Sessions are recorded and available in the members only section of our site. 

2018 VIRTUAL CONFERENCE

"Taking Care of Business: Proven Ways to Quantify the Value of Your Marketing Efforts"


October 18, 2018 9:00 - 12:30 p.m.

  

Session ONE 9:10 a.m.

Stop Doing Stupid Stuff – Using PR Measurement to Make Better Decisions and Deliver Greater Value 

With tight budgets and a growing proliferation of tools and techniques to get messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters, and then developing specific metrics to measure the programs, can the right choices be made.

If you’ve ever wondered how to measure social media, public relations, media relations, and your other programs, join us on (fill in date here) to learn from “the queen of measurement”, Katie Delahaye Paine, author of Measure What Matters, Measuring the Networked Nonprofit and Measuring Relationships.  You’ll discover the tools, tips and techniques to prove the effectiveness of your social media and public relations programs and how to set measurable objectives.

While many people may perceive measurement as a boring, dry topic, Katie consistently leaves her audiences not just informed but entertained. Her talks are a balance of storytelling (including case studies) and practical how-to advice, so attendees can confidently put good measurement programs into practice right away.

You’ll learn how to:

· Develop your Kick Butt Index – the first step to accountability

· Define the benchmark

· Measure outputs, outtakes, and outcomes

· Select the right measurement tools

· Getting to the “a-ha1” moment – extracting insight from your data

· Measure PR’s impact on your reputation and your relationships 

Presented by

With more than two decades of experience, Katie Delahaye Paine has helped countless organizations achieve consensus around their definitions of success.


Session TWO 10:10 a.m.

Transforming Marketing via a Growth Strategy for a Competitive Market

Learning Objectives:

· How to understand the healthcare consumer and build awareness and brand benefit

· How to effectively measure success and ROI

· Demonstrate value to your organization and get CEO, CFO and Clinical Leadership buy in. 

Presented by: Chuck Lewis, Executive VP, Chief Growth & Marketing Officer, 

Barbara Giletto-Patterson, VP, Enterprise Marketing & Advertising, Thomas Jefferson University and Jefferson Health

Alison McDonough- VP, Client Development, Healthgrades


Session THREE 11:20 a.m.

Finding the Best CRM for Your Organization

The potential of CRM is compelling: increased sales, lower customer acquisition costs and greater customer engagement. If CRM is a part of your plan and you’re ready to move forward, a thoughtful evaluation of both internal expectations & capabilities and vendor solutions is imperative.

In this session, we’ll explore how to find the perfect CRM solution for your organization focusing on:

· Building the business case for CRM

· Engaging key stakeholders

· Optimizing the RFP process

· Setting realistic expectations

Presented by:  Carla Bryant, co-founder and executive vice president, at Corrigan Partners.