2018 Webinar Series

NESHCo’s webinar series is a special no cost members benefit

Non-members are welcome at the rate of $25.00. Sessions are recorded and available in the members only section of our site. 

Crisis PR: How to Manage a Social Media Firestorm

June 28, 2018 9:00 - 10:00 a.m.

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain. A willingness to take responsibility for possible errors can go a long way in rebuilding trust. But not all apologies are created equally. This session will cover how and when to say you're sorry, the power of video and our best tips for sharing information in the midst of a social media firestorm.

In this session you will learn:

1. How to prepare in advance for a social media crisis

2. When to say you're sorry (and how to say it)

3. How to balance transparency and accountability

Presented by: 

Diana Pisciotta, President of Denterlein. 


Diana provides high-level communications guidance to some of the region's best known healthcare brands. From cyber security breaches to regulatory investigations, Diana helps senior leaders balance transparency and accountability to protect an organization's reputation. A regular speaker and writer on crisis communications, Diana leads workshops and spokesperson training's for companies and non-profits of all sizes.