2018 Webinar Series

NESHCo’s webinar series is a special no cost members benefit

Non-members are welcome at the rate of $25.00. Sessions are recorded and available in the members only section of our site. 

Assessing the Podcast Landscape: Is There a Place for My Hospital?

February 22, 2018 9:00 - 10:00 a.m.

Looking to highlight your great patient stories coupled with experts from your hospital or health system that is less expensive than video? Consider a podcast.

According to the Edison Group, about 67 million Americans listen to podcast monthly. But before you jump onto the podcast bandwagon, attend this session to help you assess your organization’s readiness to produce a healthcare podcast: from tools to personnel to cost to success measurement.

In this session you will learn:

  1. An overview of the current podcasting landscape, including healthcare podcast competition;
  2. A process for assessing your organization’s readiness to produce a podcast;
  3. Resources inside and outside your organization to consider if you decide to produce a healthcare podcast for your organization (including equipment and software considerations and freelance resources)

Presented by Carol Vassar. Carol is the Social Media Specialist for Hartford HealthCare, overseeing organizations 60-plus social media accounts. She also produces the organizations Connect to Healthier podcast series.

An AP-awarding winning former radio reporter, Carol creates non-healthcare radio stories and podcasts that have been aired on the New England News Collaborative.

Make Your Lamplighter Entry Shine

February 1 , 2018 9-10 a.m. 

This special webinar will provide participants with support and guidance as they work on their 2018 Lamplighter Award entries.  We’ll review the new entry system, review top tips and answer frequently asked questions. This webinar is designed to provide participants the opportunity to ask questions they may have while currently writing their entries and address any challenges you have faced along the way.

There will be NO deadline extensions in 2018, so don’t miss this opportunity to familiarize yourself with changes in categories, the new entry system and judges’ feedback.

The Lamplighter Awards recognize outstanding healthcare marketing and public relations. Those who earn a Lamp, or the coveted Best in New England, can count themselves among the region’s best public relations and marketing professionals. 

Presented by Vanessa Stafford, chair, Lamplighter Awards Committee, and director, communications, New Hampshire Hospital Association. Vanessa is responsible for executing the communication strategy for both the New Hampshire Hospital Association & Foundation for Healthy Communities, in support of the organizations’ objectives.  She oversees the member and public outreach efforts related to strategic, public policy and programmatic initiatives. Vanessa has more than 16 years’ experience in driving marketing and communications strategy through branding, messaging, public affairs, and media & community relations.  Prior to joining the Association & Foundation, Vanessa served as the marketing and communications manager at Lawrence General Hospital in Lawrence, MA.