Webinar Center

2020 Webinar Series

Overcoming Consumers' Fears of Returning to Medical Facilities

Overcoming Consumers' Fears of Returning to Medical Facilities

Overcoming Consumers' Fears of Returning to Medical Facilities

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Session Overview:

The panelist will speak to the clear need to address consumers’ fears of returning to hospitals and medical facilities due to COVID-19. Messaging around this issue is going to be incredibly important for hospitals, health systems, and medical practices as we emerge from this crisis. The need is twofold: 

  1. To make sure people who have emergent medical issues seek out treatment; and 
  2. To drive much needed revenue to our healthcare organizations that are facing dire financial challenges as a result of the pandemic.


Presented by:

Jeff Steblea, Director of Sales, Eruptr; NESHCo Board Member (moderating)

John Palmer, Strategic Analyst for Market Insights, NRC Health

Keith Fontaine, Vice President, Marketing and Branding, Hartford HealthCare; Evans F. Houghton Award Winner

Dan Dunlop, Principal, Jennings Healthcare Marketing; NESHCo President; SHSMD Digital Engagement Task Force Member


 Members may view this session in the Webinar Center 

Planning Your Post-Pandemic Marketing

Overcoming Consumers' Fears of Returning to Medical Facilities

Overcoming Consumers' Fears of Returning to Medical Facilities

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Session Overview:

Although COVID-19 may be with us for some time to come, the pandemic will come to an end and hospitals must be prepared to hit the ground running with marketing that drives patient volume to profitable services. Our hospitals are facing a financial crisis that could threaten their very survival. With that in mind, we can’t delay strategic planning and the development of marketing content until the pandemic is over. Our response has to be swift and well planned.


As the pandemic winds down, your clear strategic plan for moving forward must be in place, with marketing channels defined and content ready to launch. The transition from COVID-19 communications to revenue-generating marketing could be abrupt for internal and external audiences. Your plan must help these constituents through the transition.


Join some of healthcare marketing's top creative minds as they discuss life after COVID-19.


Presented by:

Dan Dunlop, Principal Jennings (moderating)

Ahava Leibtag, President Aha Media Group

Jared Johnson, Healthcare Marketing Strategist, Jennings

Alan Shoebridge, Healthcare Marketer and blogger


Members may view this session in the Webinar Center  

Communicating During COVID-19

Make Your Lamplighter Entry Shine

Make Your Lamplighter Entry Shine

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Session Overview:

Now more than ever, healthcare communicators find themselves in a critical position. With hourly updates on COVID-19 and doomsday headlines,  misinformation can spread rapidly. Those responsible for communicating face a delicate situation of alerting staff, patients, and the public to the risks without inciting further panic.


In this webinar, healthcare communicators across New England weigh-in and offer helpful tips and feedback on how they have been able to navigate the changing COVID-19 situation.


Presented by:

Vanessa Stafford, Director of Communications, New Hampshire Hospital Association

Kelly David, Director of Marketing & Business Development, Covenant Health

Hillary Lima, Account Executive, SVM

Sarah Darcy, Senior Director of Communications, Joslin Diabetes Center



 Members may view this session in the Webinar Center 

Make Your Lamplighter Entry Shine

Make Your Lamplighter Entry Shine

Make Your Lamplighter Entry Shine

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Session Overview: 

Back by popular demand, this webinar will provide participants with support and guidance as they work on their 2020 Lamplighter Award entries. During the webinar, we will review the entry system, share top insider tips, and answer frequently asked questions. This webinar is designed to provide participants with the opportunity to ask questions they may have while currently writing their entries and address any challenges you may have faced along the way.
 

Presented by:

Dan Dunlop, Jennings

Lauren Becker, MelroseWakefield Healthcare

Susan McDonald, HHC Health

Vanessa Stafford, NHHA


Members may view this session in the Webinar Center