NESHCo’s annual Lamplighter Awards recognizes the outstanding achievements and campaigns produced in healthcare marketing and public relations. With more than 60 major awards and hundreds of entries each year, the Lamps honor the finest work produced across New England.
The competition is open to all public relations and marketing professionals employed by New England healthcare institutions, health plans and agencies. Eligible entries must have been produced and/or completed – including measured results – between October 1, 2019 and January 31, 2021. Find out more.
Read more about the different categories and descriptions.
Get to know our awards platform by exploring the User Guide
Download the digital program of our 2020 winners.
The competition is open to all public relations and marketing professionals employed by New England healthcare institutions, health plans and agencies. Eligible entries in 2021 must have been produced and/or completed – including measured results – between October 1, 2019 and January 31, 2021.
The major distinction between in-house and agency produced entries is where the creative direction for an entry resides.
When an advertising, design, or PR agency is directed by a client to create and produce a piece of work or campaign, and that agency is responsible for the creative concept and execution, the entry should be considered AGENCY-PRODUCED.
If hospital marketing or PR staff members conceptualize a piece of work or campaign and this team is responsible for the content creation and execution (even if freelance copywriters, freelance graphic designers, printers, and/or mailing houses are hired to execute portions), this type of entry is considered PRODUCED IN-HOUSE.
Each entry is reviewed by two judges who reside outside of New England and who are acknowledged leaders within their field. The same two judges will complete the entire category. Judges are assigned categories based on their professional experience and expertise.
A separate group of five senior-level judges will determine the winner of the Best In New England.
The Best in New England Award Recognizes the outstanding achievement of a well-planned, exceptionally executed entry. The recipient is selected annually from the top scorers of the NESHCo Lamplighter Awards. The five top-scoring GOLD entries in this year’s contest will re-evaluated by a five-person panel of senior-level judges who determine which entry deserves the recognition as the Best in New England. *The five top-scoring GOLD entries are automatically entered. *There is no additional cost for this category.
Owen J. McNamara Excellence in Writing Award
The McNamara Award is a "best-of-the-best" recognition for writing. The recipient is selected annually from the winners of the NESHCo Lamplighter Awards writing competitions. The award is a tribute to the late Owen J. McNamara, a NESHCo member who, in his career as a newspaper reporter and editor, senior public affairs manager at Boston University's medical center and author, set the standard for clear, concise yet elegant writing that recognized the audience and context. McNamara also served as a writing mentor to several generations of NESHCo members. *All award winners in the writing categories are automatically entered. *There is no additional cost for this category.
Entries that do not include the required information will be disqualified without notification.
Northern Light Acadia CARES Campaign
by Northern Light Acadia Hospital
Northern Light Acadia Hospital created a series of videos and a comprehensive kit addressing youth mental health and wellness issues. It was created to help stem the rise in youth suicides by educating adults who work, or otherwise spend time with, youth. CARES stands for Child-Adolescent Resource and Educational Series.
How Massachusetts Can Help Fix The Doctor Burnout Crisis
by Atrius Health with Solomon McCown & Cence
After a timely study on the national rate of physician burnout came out, Solomon McCown & Cence recommended that Atrius Health write an op-ed advocating that Massachusetts take a greater leadership role in addressing the issue. We drafted and placed the piece on WBUR’s Cognoscenti platform.