NESHCo's 2024 Spring Conference theme: Charting a New Course in Healthcare Marketing.
Amidst the shifting seas of healthcare marketing, with various disruptors rocking the boat, the roles of healthcare communicators, marketers, and strategists are invariably evolving. NESHCo is proud to bring New England’s healthcare organizations and communications professionals back to the ocean state to explore how we can chart a course, together.
Healthcare marketing and communications as an industry demands continuous innovation and adaptability. The importance of communicators building long-lasting relationships remains steady. To accommodate change and remain relevant requires us to continually research new developments, technology, and trends.
The conference theme aims to examine what the future holds, strategies for managing everyday limitations, and creative solutions for moving forward and dealing with disruptors. Understanding artificial intelligence and digital channels continues to be increasingly important, but traditional channels and simple messaging remain valuable for positioning an organization for success.
This is NESHCo’s can’t-miss event, where we can benefit from the exchanging of lessons learned from our colleague's successes and failures and discuss challenges we've overcome. NESHCo advocates for healthcare marketers bridging connections and sharing knowledge to advance and shape the future.
Changing Tides: What the Future Holds
Riding Out the Storm
From Sand to Sandcastles ("From the Ground Up" idea)
Everything Under the Sea