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Rick Adams is the Senior Director of External Relations for Dartmouth-Hitchcock, overseeing media relations and external communications for a major regional health system and academic medical center based in Lebanon, New Hampshire. Working closely with Dartmouth-Hitchcock leadership and providers, his focus is on leadership communications, issues management, media relations, and communications strategy. During and after the September 2017 active shooter event at Dartmouth-Hitchcock Medical Center, he oversaw all communications for the hospital’s response and recovery.
Cori Ahrens is a VP, Account Director at SPM Marketing and Communications, an integrated, healthcare marketing and communications firm. In this role Cori is a strategic partner for her various clients across the US, helping them meet their brand and volume objectives through creative on and off line solutions. She joined SPM in January 2014 after 13 years in Washington, DC, where she last served as Director of Marketing and Physician Relations for Children's National Health System. In her more than 8-year tenure at the medical center, Cori developed the physician relations program in response to a growing need to effectively listen and market to the integral referring physician audience. She also managed the organization's advertising and direct to consumer campaigns. Cori received her undergraduate degree from the University of North Carolina (and is a die-hard basketball fan) and an MBA from the part-time program at George Washington University.
As the Publications Supervisor/Marketing Specialist for Sturdy Memorial Hospital, Chelsey Boyle manages the strategic marketing initiatives for the hospital, including creative concept development, content management, brand awareness, internal and external communications, SEO, and all paid media. Chelsey earned her MBA in Healthcare management at California Miramar University and her Bachelor’s degree in Psychology and Marketing from Roger Williams University.
Carla Bryant, A founding partner of Corrigan Partners, fuses her passion for marketing, brand, technology and innovation to help clients improve competitive performance and create market differentiation. Prior to consulting she held leadership roles in IT & strategic planning for Sentara in Norfolk VA, and served as an executive for a B2B Internet firm. She is a graduate of Virginia Tech.
Emily Cittadine, VP of Business Development at GLC, leads content and marketing communications solutions development and sales for the Northeast region. Emily has worked exclusively with hospitals and health systems for more than 20 years. She began her career in medical device education, sales and marketing at Johnson & Johnson.
Joe Connolly is the Regional Vice President, Marketing & Communications at Trinity Health of New England. Previously, he was part of the Saint Mary’s Hospital executive leadership team, serving most recently as Vice President, Administration and Chief Experience Officer. He holds an MBA from UCONN, and BS from BU. Joe is a 4X Ironman Triathlete.
Nick Dethlefsen has worked in broadcast media for more than 15 years. Nick operates and maintains two on-site broadcast studios and editing facilities for Hartford HealthCare, where he helped to successfully launch the Hartford HealthCare News Service in 2010. Nick has earned several awards, including an Emmy Award and four Associated Press awards for his videography and editing. Hartford HealthCare News Service’s 2012 documentary, 'The Hartford Hospital Fire: Inferno on the 9th Floor,' won Best Documentary in the Tunis Film Festival, and Nick has dozens of Emmy nominations for his work in his current role with Hartford HealthCare.
Ben Dillon is a co-owner of Geonetric and is an eHealth industry thought leader. He has 20 years of experience in healthcare marketing and IT, working previously at University of Iowa Healthcare and Michigan Insurance Bureau. He is President of the SHSMD Board of Directors and loves Twitter. Follow him at @benatgeo.
Lisa Henry, MHA, is Director of Corporate Marketing and Communications for Mary Washington Healthcare in Fredericksburg, Virginia. In her 20 years of healthcare marketing experience, Lisa has worked in strategic marketing, system branding, public relations, crisis communications, web and emerging media, call center development, corporate and community outreach, and complementary medicine practice management. After a successful 10-year career with PinnacleHealth System in Harrisburg, PA, Lisa moved to Virginia to tackle the marketing needs of a growing health system facing competition for the first time in its 120-year history. Lisa was voted onto the Society for Healthcare Strategy and Market Development’s national Board of Directors in 2015. She has presented to national, state, regional and local organizations on a variety of topics. In her free time, Lisa works with several volunteer organizations and served on the board of the Fairy Godmother Project, helping families living with pediatric cancer.Lisa and her husband, Kevin, live in Stafford, VA and manage a busy household of three children – Madison, Nathaniel and Jackson.
Chris Hyers has led, taught and impacted healthcare marketing and communications across the country in a variety of organizational structures for over two decades. That combined experience, and his passion for keeping the customer at the center of an organization’s outbound approach, has formed a battle-tested philosophy he shares today.
Lori Johnson is the Manager, Clinical Education and Community Outreach at Women & Infants' Hospital. She was previously a Nurse Educator and Assistant Nurse Manager.
Patrick Kane is the senior vice president of marketing, communications and business development for Cape Cod Healthcare in Hyannis, MA. He has a proven record of strategic and tactical leadership in marketing, advertising, and media, advancing the mission and vision of healthcare organizations. He’s earned five regional Emmy® nominations and has won multiple healthcare advertising awards. Patrick earned his MBA from King College in Tennessee, and his Bachelor’s degree in Communications and Theater Arts from Saint Joseph’s College in Indiana.
Amy Kirkwood Albert is Account Director with Relevate Health Group, President and Public Health Consultant for Shawnee International Health and Development and prior Director of Community Outreach at Pocono Medical Center. Amy has a BA from UNC Chapel Hill and an MS from Harvard T.H. Chan School of Public Health.
With 25 years of healthcare communications and marketing experience, Victoria McCandless joined the Dartmouth-Hitchcock (D-H) health system in September of 2008. She is now Director of Strategic Communications, leading a team of 16 – including marketing, communications, creative and video production staff – to produce effective system-wide communications and marketing initiatives to showcase Dartmouth-Hitchcock’s mission, vision, institutional priorities, and healthcare leadership. She came to D-H from Massachusetts General Hospital in Boston, Massachusetts, where she held several positions over her 10-year tenure, including Director of Communications for Human Resources and Communications Manager. Victoria also served in communication roles at other healthcare organizations, including Faulkner Hospital in Jamaica Plain, Massachusetts, and Blue Cross Blue Shield of Massachusetts.
Currently the Web & Production Specialist at Rutland Regional Medical Center, Rowan Muelling-Auer has worked in marketing and PR for nearly 15 years. She came to Rutland Regional in 2015 with a background in book publishing. Since entering healthcare, she has focused on digital marketing and website development. Rowan is a graduate of Saint Michael’s College in Vermont and is working towards her MBA.
Amanda Nappi has served as a communication specialist for Hartford HealthCare since 2011. In this role, she is responsible for internal and external communications, publications and marketing for the organizations of HHC’s Behavioral Health Network, which includes the Institute of Living, Natchaug Hospital, Rushford and the psychiatric departments at acute care locations. As project manager for the Every Moment Matters campaign, Nappi coordinated the pilot of the project at two BHN locations and helped develop a blueprint for a system-wide roll-out. Nappi graduated from the University of North Carolina at Chapel Hill with a degree in journalism.
With over two decades of experience and a Bachelor of Science in Pharmacy and a Master of Science in Health Care Administration, Reem Nouh is a passionate healthcare marketing strategist. In her own words: “I love healthcare… in fact it runs in my blood! (In my family we are all pharmacists, nurses and physicians!) and I’ve been doing this for 20 years now and it just keeps getting better!” Whether it’s branding health systems, developing campaigns for engaging employees, creating integrated wellness campaigns for hospitals, or promoting innovative solutions from medical device companies, Reem knows how to hone in on messages that move target audiences and deliver marketing and communications programs that deliver results. Currently, Reem is a Senior Vice President at integrated marketing agency Adams & Knight. She is a distinguished recipient of the Hartford Business Journal’s annual 40 Under Forty, which recognizes outstanding professionals in the business community. Over the years, her work has been recognized by numerous industry organizations.
As President of Denterlein, Diana Pisciotta provides high-level communications guidance to some of the region's best known healthcare brands. From cyber security breaches to regulatory investigations, Diana helps senior leaders balance transparency and accountability to protect an organization’s reputation. A regular speaker and writer on crisis communications, Diana leads workshops and spokesperson trainings for companies and non-profits of all sizes.
Stacy Robison is President and co-founder of CommunicateHealth. Under Stacy’s direction, CommunicateHealth has won numerous awards for their innovative work on consumer health websites and digital tools. Their clients include CVS Health, the CDC, and the WHO.
Todd Sebastian is Relevate Health Group’s Marketing Solutions Consultant. He is a proven marketing veteran, with over 29 years of client- and agency-side experience. Over the course of his career, Todd’s had the privilege to work for some of the marketing industry’s most prestigious companies, including Procter & Gamble (Brand Manager), dunnhumby (Vice President, Client Leadership), and Interbrand (Executive Director, North America). He is also the author of the best-selling book Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership, which is graciously endorsed by John E. Pepper, Retired Chairman and CEO of Procter & Gamble.
Maeve Shaughnessy is the Marketing and Communications Specialist for Brattleboro Memorial Hospital. In this role, she manages both internal and external content marketing and design initiatives across a variety of platforms. With a background in nonprofit communications, she also serves on her local library’s Public Relations committee, providing both design and content materials for both marketing and philanthropic initiatives. She earned both her MBA and Bachelor’s from Salve Regina University.
Melody Smith Jones has devised engagement strategies for leading health systems, and she has become the strategic advisor to executive leadership through both management consulting and speaking engagements (including the national HIMSS conference and Healthcare Internet Conference). Melody has an MBA from Xavier University in Marketing and Business Intelligence.
Rebecca Stewart is the Director of Content Marketing at Hartford HealthCare. In this role, she oversees the healthcare system’s content marketing initiatives, strategy and execution, both internal and external, across multiple platforms and formats to drive engagement, patient volume, sales and positive customer/patient experience. She came to the health field after more than a decade in broadcast and print newsrooms. Rebecca made the jump to health care in 2010—and the healthcare system’s positive news coverage doubled in just one year. Rebecca earned her Master’s degree from Medill School of Journalism at Northwestern University and a Bachelor’s degree from the University of Pennsylvania.
Sean Tracey is the Creative Director/Strategist at Sean Tracey Associates, an advertising firm and film production company with 25+ years of experience marketing healthcare organizations. Sean has been a featured speaker for Adweek, NESHCo, SHSMD, FSHPRM, CHPRMS, and AAAA’s. He is known as an expert in the field of creativity and was named Creative All-Star by Adweek. He teaches Digital Storytelling and PR at Emerson College Graduate School of Healthcare Communications.
Tina Varona has more than two decades of experience in the healthcare and television industry. In 2006, Tina worked as a news reporter for CBS 4 in Miami, Florida where she appeared nationally on The CBS Early Show, CNN and The Weather Channel. Tina has received awards from The Society of Professional Journalists and the Associated Press for her work. She has also been recognized by the National Academy of the Television Arts & Sciences Boston/New England Chapter with Emmy nominations. Tina came to Hartford HealthCare In 2013.
Debra Zalvan has 18 years’ experience in project management, with a distinct focus on educating and communicating through non-traditional media. She has extensive experience in marketing, design and account management with emphasis on strategic planning, cross-functional team collaboration and financial considerations.
She has an MBA from Boston University and a BA from University of Pennsylvania.
Rick Zaniboni is Vice President of Client Development for Relevate Health Group. Relevate Health Group creates relevant communications to inspire healthier communities. Prior to Relevate, Rick was Managing Director for Healthcare Delivery at Partners & Simons in Boston and Director of Business Development at Medicus Healthcare Consulting.
Each speaker MUST register separately and use the code: SPEAKER18 at checkout for your complimentary attendance.
You will be responsible for booking your own hotel accommodations. Please contact the hotel before the April 20, 2017 cutoff date, however, we cannot guarantee rooms will still be available so we recommend you book your room ASAP. NESHCo is not responsible for the increased rate for rooms not booked by the cut off. USE the group code: 1805NEWENG to receive the conference rate.
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