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Call for Speakers is closed for 2019.
If proposing more than one session, complete a form for each session.
Proposals will be acknowledged and speakers notified in January 2019.
Each speaker MUST register separately and use the code: SPEAKER19 at checkout for your complimentary attendance.
You will be responsible for booking your own hotel accommodations. Please contact the hotel before the April 22, 2019 cutoff date, however, we cannot guarantee rooms will still be available so we recommend you book your room ASAP. NESHCo is not responsible for the increased rate for rooms not booked by the cut off.
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Gary Aussant is the Director of Digital Accessibility of Perkins Access, a consulting division within Perkins School for the Blind. Perkins Access helps healthcare companies and organizations across all industries make their websites and mobile apps accessible to people with disabilities. Gary strongly believes that accessibility is the next 'green movement' and improving access to your digital channels positively impacts your brand and expands your market reach.
As one of the three founders of Feedback, Dean Browell's experience and long history with behavior and tech in communication makes him a valuable ally in the pursuit of audience research, effective strategies and intelligent implementation. His research work can be seen across many industries including healthcare, consumer products, education, tourism, automotive and more. He is a graduate of Randolph-Macon College and Capella University.
Danielle Bulger is a Sr. Account Executive on Google's Health team, supporting the digital marketing strategies and advertising programs of large health focused companies. With a focus on driving profitable growth, Danielle specializes in leveraging consumer insights to develop patient and health care professional engagement strategies using Google products.
Nick started his career in broadcast television where he earned several honors including an Emmy Award for video production and four Associated Press awards for his news videography. Now, as a member of the Content Marketing Team at Hartford Healthcare, he develops new ways to engage audiences with streaming video and produces content to leverage existing broadcast technology. He built, operates and maintains the broadcast studios and editing facilities for Hartford HealthCare.
Dan is a principal of Jennings. He is a healthcare marketer, innovator, brand consultant, blogger, author, and sought-after speaker, regularly serving on the faculty of national and regional healthcare conferences. He serves on the editorial board of eHealthcare Strategy & Trends. He is a contributor to a number of healthcare marketing publications and news services including Strategic Health Care Marketing, Healthcare Strategy Alert, and Healthcare Marketing Report.
As Owner and President of EVR Advertising, Jeff collaborates with clients to grow their businesses through market research, branding initiatives, marketing and media tactics, digital solutions, and social media. Jeff believes that within the agency, it's about assimilating talent and fostering personal growth.
Will has over 30 years of healthcare marketing experience and has managed and developed marketing plans and brand campaigns for hospitals and health systems across the U.S. He is a member and distinguished award recipient of the Society for Healthcare Strategy and Market Development, the Virginia Society for Healthcare Marketing and Public Relations, the Carolina's Healthcare PR and Marketing Society, HealthLeaders and the American College of Healthcare Executives.
As Executive Vice President of Market Street Research, Stephanie specializes in providing clients with the insights they need to thrive in the highly competitive and chaotic healthcare environment. With experience ranging from hospital management to labor relations, contract negotiation, and realignment/restructuring, Stephanie understands the challenges marketing and strategic leaders face.
Tom Hardej is the Sr. Marketing Manager for Digital Content at Massachusetts General Hospital. Tom began his career as a book editor. Previously he worked at a content marketing agency creating content and editorial strategies for clients from diverse industries (including hospitals, health care, insurance, and pharmaceuticals).
Geoffrey Hawes is the Marketing Director for the New Hope Fertility Center. For four years, he's helped build the Center's branding and worked to secure national press for this facility. With nearly a decade of marketing experience, he's passionate about helping fertility centers get the recognition they deserve.
Suzanne Hendery has 25+ years of experience in business strategy, marketing, program development and collaborative innovation through branding and digital strategy, customer experience design, and audience engagement. Suzanne earned her MA in marketing from the University of Connecticut. She is a guest lecturer at Harvard University's Masters in Management program, the American Marketing Association Health Care Executive Board, and the Society for Healthcare Strategy and Marke
Jared Johnson builds innovative healthcare brands through digital strategy and engaging content that turns heads. Onalytica named him a #DigitalHealth Top 100 Influencer, and his peers nominated him to the #HIT100 list of health IT social media influencers twice. He is a keynote speaker, prolific content creator, host of the Healthcare Rap podcast and author of Connect the Docs: Put Digital Health Into Practice.
Pat Kane has a proven record of strategic and tactical leadership in marketing communications, advertising and media, advancing the mission, vision and values of healthcare organizations. Mr. Kane has earned five regional Emmy nominations and he and his team have won multiple healthcare advertising and communications awards.
Jim Lloyd is a Principal with PYA. Jim’s primary areas of expertise include valuation (entities, joint ventures, complex business arrangements, and physician services agreements), transaction advisory, hospital-physician alignment, affiliations and alliances. He is a past chair of the American Institute of Certified Public Accountants’ Accredited in Business Valuation Credential Committee. Jim received a Bachelor of Science in Business Administration from the University of Tennessee.
Katie Lukas is the Director of Experience Strategy at Cronin, a full-service agency in Glastonbury. Furthering a 20-year career in digital media and customer experience, today Katie is steering projects that transcend marketing, customer experience, and organizational transformation—echoing a sea change that is emerging in our industry and our daily practice.
Riki MacKillop started at BIDMC as an admin/operations manager in ambulatory OB/GYN and currently leads all communication and marketing efforts for her department. She has overseen 30+ employees, led a $1 million renovation project and headed the BIDMC coalition to Washington, D.C., for the March for Moms last year. She also has been recognized for spearheading green initiatives at BIDMC.
Lindsay Neese Burton spent more than a decade as a healthcare marketer at large Academic Medical Centers in the Southeast focused on developing marketing strategies for consumers and referring physicians. Now as part of the Reputation.com team, Lindsay helps healthcare organizations create digital marketing strategies and leverage online feedback to meet their goals.
Kelly combines her social media expertise and video editing skills with a human touch that helps her connect with audiences on a more personal level. She excels in evaluating a company's current efforts and identifying missed opportunities in order to grow engagement, bolster audience size and foster a community.
Lydia Parris, Director of Public Relations/Marketing at Adventist HealthCare Washington Adventist Hospital, leads communications, media relations and marketing for the hospital, which is preparing to transition to a new location and state-of-art hospital campus in late summer 2019. Prior to joining Adventist HealthCare, Lydia worked for several years at WTOP, the top-rated, all-news radio station in D.C. She is a graduate of Penn State University.
Crystal brings nearly 20 years of healthcare experience to Tea Leaves Health as a Lead Client Strategist. Crystal holds a degree in Healthcare Administration from the University of Wisconsin Eau Claire with continuing education in several areas including Marketing, Communication and Public Relations. Prior to joining Tea Leaves, Crystal was the Public Relations Director of a hospital in northwestern Wisconsin.
Annie Scranton is President & Founder of Pace PR. She has 8+ years experience as a TV producer at major networks including CNN, Fox News, CNBC, MSNBC & ABC. For the past 7 years, Annie has grown her own agency where she focuses on getting her clients regular TV and media coverage.
Alan Shoebridge is the Senior Director in Business Marketing at Kaiser Permanente. He has more than 15 years of direct marketing and communication experience for healthcare and medical insurance organizations. Alan earned his BA in English from the University of Oregon. He currently serves on the boards of the Society for Healthcare Strategy and Market Development and Transition Projects, Inc.
Andrea J. Simon, Ph.D. is an international leader in the growing field of corporate anthropology, an Axiom Best Business Book of 2017 winning author of On the Brink: A fresh lens to take your business to new heights, and the founder and CEO of Simon Associates Management Consultants (SAMC). She has conducted over 400 workshops on the topic of culture change.
Julia Sorensen joined Cooley Dickinson Health Care in 2015, bringing over 15 years of experience re-positioning organizations, leading re-branding efforts and developing successful strategic marketing plans. Julia has also led strategic planning, operations and development efforts. In addition to marketing and communications, Julia oversees government relations, community health and diversity programs.
Sarah Soucy takes the lead role in developing and executing media plans, incorporating traditional, digital and out of home media on local, regional and national levels. Sarah is a true multi-tasker and it shows as she seamlessly works with members across the EVR team ensuring media strategies are strong and effective.
Nicole is the CRM Specialist for Hartford HealthCare, Connecticut's most comprehensive health care network. With over 5 years of Customer Relationship Management (CRM) experience, Nicole is part of a team that is responsible for both monitoring and enhancing Hartford HealthCare's digital presence. Additionally, she works to maintain accuracy of Hartford HealthCare's 160+ physical locations.
Rebecca Stewart is the Director of Content at Hartford HealthCare. In this role, she oversees the health care system's content marketing initiatives, strategy and execution, both internal and external, across multiple platforms and formats to drive engagement, patient volume, sales and positive customer/patient experience. Rebecca earned her master's degree from Medill School of Journalism at Northwestern University and a bachelor's degree from the University of Pennsylvania.
Nancy Stewart is the Founder and Managing Partner of Creative Strategy at Reardon+Stewart Digital Marketing. Nancy has experience writing, designing and overseeing content strategy for over 150 websites for hospitals, health systems and physician practices nationwide. In a previous career, Nancy was an award-winning journalist covering health reform on Beacon Hill and she is a 2011 Blue Cross Health Care Coverage Fellow.
Sean Tracey is creative director/strategist at Sean Tracey Associates, a New England based advertising firm. Sean has created and directed thousands of TV commercials and videos for clients including Sears, NBC Nightly News, CNN, McDonald's, MasterCard, Akron Children's Hospital, Specialty Hospitals of Washington, Hartford Healthcare, and Bigelow Tea. He currently teaches graduate level marketing communications at Emerson College, Boston.
Linda Watts is Director of Strategy at MedTouch, a full-service digital agency focused on healthcare, where she partners with client teams to develop digital strategies that improve both patient online experience and business ROI. Linda has 16 years of healthcare digital marketing experience at organizations including Brigham and Women's Hospital, Dana-Farber Cancer Institute, Boston Children's Hospital, and Beth Israel Deaconess Medical Center.
Debra Zalvan has a distinct focus on educating and communicating through non-traditional media. She has extensive experience in project management, marketing, and design, with an emphasis on strategic planning, team collaboration and financial considerations. Zalvan holds an MBA from Boston University and a BA from University of Pennsylvania.
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