February 15, 2024
Presented By: Jess Columbo
From job loss and inflation to climate change and nuclear war, the public’s trust is in short supply and personal anxieties are on par with existential ones. Our leaders can’t save us – and according to the 2023 Edelman Trust Barometer, the whole world knows it. Only 40% of respondents said their families will be better off in five years, a 10-point decline from 2022.
Health communicators have a unique opportunity to drive this culture shift. With unique access to both the frontline experience and executives’ most public platforms, we can help those at the top grow trust and create more inclusive and effective organizations. Learn more.
January 11, 2024
Presented By: Andrew Hanelly, Revmade
There's only one universal truth in marketing and it's this: Nobody wakes up in the morning thinking about your brand. They think about what kept them up last night, what they need to get done that day and maybe, just maybe, what they want to be one day. And that sobering reality is what marketers should think about every morning as they wake up: Relevance is a status that must be continually earned, and it is now (more than ever!) the path to revenue. In this session, Revmade's Andrew Hanelly will help marketers understand how they can better understand their audiences and communities through a careful (and fun!) approach to data and audience intelligence. Learn more.
November 30, 2023
Presented By: Paul Fahey, Vice President, Smith & Jones
Bellevue Woman’s Center is the only community hospital dedicated to caring for women and babies in New York’s Capital Region. When Bellevue was looking to increase awareness of key services, it turned to an SEO-led content and email marketing strategy to nurture women through three distinct phases of motherhood–from Planning to Pregnancy to Post-Partum– with relevant content timed to baby’s development. The content created robust user engagement while promoting its recent website rebrand. In this interactive session, Paul Fahey will walk attendees through how Bellevue paired evergreen content marketing campaigns to give women the information they needed, when they needed it, and the lessons marketers need to know to replicate Bellevue’s success.
June 15, 2023
Presented By: Justin Wartell, Managing Director, Monigle
Creating a more human brand experience has never been more critical to success in our industry. Join this webinar to hear highlights from the just-released Humanizing Brand Experience Vol 6 study, the biggest and most in-depth research into the consumer mindset and what matters to people in their healthcare experience. This is the playbook that unlocks opportunities you can leverage today and tomorrow to drive experience change in your organization.
March 13, 2023
Presented By: Grace Aldridge Foster, Co-founder and Principal of Bold Type, LLC
Plain Language make a difference for patients, providers, marketing teams, call center staff, and so many others who use your written products. Plain Language is an essential part of the broader movement for Health Literacy and accessibility and helps organizations make sure ALL users can (1) find what they need, (2) understand what they find, and (3) use what they find to meet their needs. Learn about this results-oriented approach to communications and see how other healthcare organizations have succeeded in making Plain Language part of their culture.
February 16, 2023
Presented By: Letitia Fecher (Jarrard Inc) and Joel Cessna (Eruptr)
During this webinar, hear from two organizations that work with hospitals and health systems across the country and walk away with learnings around:
February 7, 2023
Presented By: Susan McDonald (Hartford Healthcare) and David Ball (Ball Consulting Group)
Join NESHCo for this informative session to help inspire and guide you to the finish line. During this Roundtable, our Lamplighter experts will overview the submission process, share top insider tips, and answer frequently asked questions. This webinar is open access.
November 16, 2022
Presented by: Wilson Camelo, President of Camelo Communications
Like the region and the nation, Connecticut continues to become more and more diverse. Today, 1 in 3 "Nutmegger" is from an ethnic/racial minority group - fueled by the Hispanic population. For Hartford Healthcare, this meant developing culturally relevant strategies and approaches to not only reach, but to connect with consumers. From addressing COVID safety and vaccine hesitancy in communities of color, to promoting key service lines, Hartford Healthcare - with its multicultural agency Camelo Communication - has made multicultural marketing an integrated part of its marketing approach.
October 17, 2022
Presented by: Paul Fahey, Vice President of Smith & Jones
Effective communications during a crisis can make the difference between quickly resolving the situation and it becoming a nightmare that permanently damages your brand. We will review familiar scenarios to discuss everything from crisis leadership and planning to social media and managing the press. The presentation includes real-world case studies from anonymous and international cases, as well as video roll-ins of media coverage. Attendees will leave with a better understanding of crisis PR and learn practical, actionable tips that will help you take charge of a corporate crisis.
September 14, 2022
Presented by: Michelle Marcella, Sarah Alger, Lucy Ross
Commemorating 200 years as an institution is an extraordinary experience. Commemorating a second bicentennial 10 years later shows just how unique the history of Massachusetts General Hospital is among health care institutions. Staff from the hospital’s Russell Museum and News and Public Affairs Office will describe and discuss the year-long planning process that went into commemorating the 200th anniversary of the first patient admission to the hospital -- some 10 years after the MGH was incorporated as a general hospital -- culminating in a seminal event, an interactive tour and several publications and collateral.
May 26, 2022
Presented by: Shari Owens, Jeff Steblea, Karen Sanborn
Looking to brush up on your conference skills? In this session, hear some advice on how to approach the exhibit hall, organize your schedule, network, and explore Portland during the 2022 NESHCo Annual Conference ! Joining us for this session are members of NESHCo leadership and seasoned conference goers ready to share their best tips and answer your questions. This session is specific to the 2022 Annual Conference but provides helpful tips to approach any conference!
March 4, 2022
Presented by: Kayla Mudge, Frank Cutitta, and John F. Looney,
Moderated by: Hillary Lima
This webinar is for young professionals and students interested to learn more about NESHCo and the healthcare marketing and communications field. This session will feature insights from NESHCo members on how they discovered their career paths and what they find rewarding in their work. Hear first-hand how this industry can be creative, challenging, and impactful in the health and wellness of our communities. By the end of this session you will take away tips on how to get more involved and learn more! This webinar is open access.
January 13, 2022
Presented By: Susan McDonald, Mike Morrison, and John Sponauer
Join NESHCo Secretary Susan McDonald as we provide participants with support and guidance as they work on their 2022 Lamplighter Award entries. During the webinar, we will review the entry system, share top insider tips, and answer frequently asked questions. This webinar is designed to provide participants with the opportunity to ask questions they may have while currently writing their entries and address any challenges you may have faced along the way. This webinar is open access.