As the facts and situation around COVID-19 (coronavirus) continue to evolve, we at NESHCo want to be a repository of information open to all healthcare marketers and communicators during this time of crisis.
Hospitals and Health Systems share their messages
Links to helpful information and guides
Watch and learn via web discussions and PSAs
by Betsy Weaver May 19, 2020
Pediatricians have long been concerned about families skipping routine well-child visits. Read how Pediatric Medical Associates (PMA) confronted the challenge of increased cancelled visits due to COVID19.
by David Ball May 14, 2020
Too often, leaders of companies think quarter by quarter instead of taking a long-term view of ensuring the stability and integrity of a business. Read more insights in this article.
April 30, 2020
Learn from a SEO expert what you should be doing right now to set yourself up for success. Read this blog post and other from author Weathergirl15 on marketing during a pandemic.
by Dan Dunlop April 27, 2020
As we emerge from the throws of the pandemic, hospitals will need their marketing teams to encourage the public to seek the healthcare they need and manage the public's fears that hospitals are not safe places.
by Dan Dunlop April 13, 2020
Find the silver lining with Dan as we take a step back and appreciate what gets us through: each other.
by Karl-Heinz Spittler and Gavin Ducker April 4, 2020
Northern Light Health shares an earnest message: "We are hopeful and inspired, but the fight is not done." Read their rallying Thank You letter to healthcare workers, patients, and the community.
by David Bowen February 24, 2020
Hill+Knowlton Strategies' global health lead outlines five things PR pros need to know about communicating credibly and combating misinformation around a new virus.
by Michele Lash March 24, 2020
The folks at Schema.org have released new datatypes to help organizations and governments get their message out and help search engines find the most updated information to serve to the public.
VAHHS shares their series of PSAs in short video clips. View them all to see their evolution and watch this video on the campaign.
Dan Dunlop, NESHCo President and Jennings Principal, shares his insights on being prepared for the end of a crisis in a 10-minute video post.
Now What? is a panel discussion series about how the present and future of healthcare marketing are changing right before our eyes due to COVID-19, and what to do about it.
NESHCo has run a series of COVID-19 related webinar events. For members, log in to access the archived presentations:
Communicating During COVID-19
Planning Your Post-Pandemic Marketing
Overcoming Consumers' Fears of Returning to Medical Facilities
UbiCare’s new COVID-19 Resources gallery is a free resource for healthcare professionals. Here, you will find real-world examples of messages that hospitals and medical offices are sending to their patients, including:
SHSMD has a working list of updates and resources on the novel Coronavirus.
Richard Pozniak, Evans Houghton Award-winner with 35 years of healthcare crisis and risk communications experience is available for free consultation with NESHCo members on COVID-19 communications issues.
Joslin Diabetes offers guidance to patients and staff. Check out their site for updates FAQs and other resources.
Hartford Healthcare has a dedicated web page of resources, updates, FAQs, and more for Spanish speakers.
In response to the rapidly evolving COVID-19 pandemic, NESHCo is continuously working to provide a center for resources and materials that are open to the public. If you are willing to contribute to this repository, please ONLY share non-proprietary materials. This may include press releases, presentations, FAQs, fact sheets, check lists, and videos, that NESHCo will post or link to on our site to create a collaborative information hub.
Please know that by sharing content with us, you are granting us permission to share it with others in the field. The information shared here is open source material and does not necessarily reflect the opinions or policies of the New England Society of Healthcare Communications.
If you have something to contribute, please email us at firstname.lastname@example.org.
If you have any questions or concerns about how this information will be used, please contact us for more details.
The NESHCo Team