COVID-19 Information Resource Center

by Betsy Weaver May 19, 2020

  Pediatricians have long been concerned about families skipping routine well-child visits. Read how Pediatric Medical Associates (PMA) confronted the challenge of increased cancelled visits due to COVID19.  

by David Ball May 14, 2020

 Too often, leaders of companies think quarter by quarter instead of taking a long-term view of ensuring the stability and integrity of a business. Read more insights in this article.

April 30, 2020

Learn from a SEO expert what you should be doing right now to set yourself up for success. Read this blog post and other from author Weathergirl15 on marketing during a pandemic.

by Dan Dunlop April 27, 2020

As we emerge from the throws of the pandemic, hospitals will need their marketing teams to encourage the public to seek the healthcare they need and manage the public's fears that hospitals are not safe places.

by Dan Dunlop April 13, 2020

Find the silver lining with Dan as we take a step back and appreciate what gets us through: each other. 

by Karl-Heinz Spittler and Gavin Ducker April 4, 2020

Northern Light Health shares an earnest message: "We are hopeful and inspired, but the fight is not done." Read their rallying Thank You letter to healthcare workers, patients, and the community.

by David Bowen February 24, 2020 

Hill+Knowlton Strategies' global health lead outlines five things PR pros need to know about communicating credibly and combating misinformation around a new virus.

by Michele Lash March 24, 2020

 The folks at Schema.org have released new datatypes to help organizations and governments get their message out and help search engines find the most updated information to serve to the public. 

 VAHHS shares their series of PSAs in short video clips. View them all to see their evolution and watch this video on the campaign.  

 Dan Dunlop, NESHCo President and Jennings Principal, shares his insights on being prepared for the end of a crisis in a 10-minute video post. 

  Now What? is a panel discussion series about how the present and future of healthcare marketing are changing right before our eyes due to COVID-19, and what to do about it. 

NESHCo has run a series of COVID-19 related webinar events. For members, log in to access the archived presentations:

Communicating During COVID-19

Planning Your Post-Pandemic Marketing

Overcoming Consumers' Fears of Returning to Medical Facilities

 UbiCare’s new COVID-19 Resources gallery is a free resource for healthcare professionals. Here, you will find real-world examples of messages that hospitals and medical offices are sending to their patients, including: 

SHSMD has a working list of updates and resources on the novel Coronavirus.

Richard Pozniak, Evans Houghton Award-winner with 35 years of healthcare crisis and risk communications experience is available for free consultation with NESHCo members on COVID-19 communications issues.

Joslin Diabetes offers guidance to patients and staff. Check out their site for updates FAQs and other resources.

Hartford Healthcare has a dedicated web page of resources, updates, FAQs, and more for Spanish speakers.