Meet The Speakers

Glenn Anderson is an advertising veteran with over 25 years experience in advertising, marketing, creative strategy and video production for local healthcare practices, regional hospitals and global pharma companies. As a founder of Viamark Advertising and Viamark Video, Glenn has consulted dozens of healthcare clients on their marketing and creative strategy 

Dave Chlastosz is a highly experienced marketing professional who has dedicated the bulk of his career to understanding the nuances of the consumer healthcare landscape through the lenses of human-centered insight, design, and communications strategy.   In addition to championing the vision and growth of the agency as President, Dave leads the LIFT team in supporting a diverse spectrum of clients spanning the entire healthcare vertical, including hospitals and health systems, pharmaceutical companies, medical device companies, academic medical centers, clinical research institutes, and patient advocacy organizations. He champions agency staff in the design and facilitation of clinical and non-clinical studies, market research, strategic planning, and implementation of a variety of branding, marketing, patient education, and patient support programs.   

Brian Davidson is the Digital Marketing Technology Manager at Emerson Hospital, an independent community health system headquartered in Concord, MA that has clinical affiliations with Mass General Brigham. Known as the health system's digital marketing guru, he is responsible for optimizing content for digital marketing channels such as organic search, SEM, and email.  Prior to joining Emerson, Brian worked as a marketer for a marketing agency, and an education-based organization.   Brian’s favorite podcast is Deciding to Have Bariatric Surgery: A Candid Conversation Between a Patient and her Surgeon. This podcast features a patient and her surgeon and highlights their trusting relationship, which resulted in a healthier life for the patient.   Interesting fact: Brian began his career as a certified automotive technician. He credits his ability to troubleshoot car problems as a foundational skill in his ability to test and optimize digital marketing campaigns and integrations.   You can follow Emerson Hospital on Facebook, Instagram, Twitter, YouTube, and LinkedIn @EmersonHospital.  

Paul Fahey is Vice President of Smith & Jones. A strategic thinker and accomplished creative, Paul brings a unique left and right-brain approach to the science of marketing and public relations. He has helped clients rebuild brands after bankruptcy, grow service lines amid fierce competition, attract and retain top talent, and make deeper connections with donors and the communities they serve. In addition to his client work, Paul has directed hundreds of research studies and personally moderated more than 450 focus groups.    His experience is derived from his work with more than seventy domestic agencies, hospitals and health systems serving urban, suburban, and rural markets. Among them are; The Brooklyn Hospital Center, Center for Disease Control and Prevention, Frederick Health, Healthcare Association of New York State, NYS DOH, OASAS, Safe Injection Practice Coalition, SAMSA, Sharon Hospital, St Charles Hospital, United Memorial Medical Center, among others.  Paul is the co-author of “Under the Influence”, an anthology of Healthcare Marketing Best Practices, 2022 second edition (Available on Amazon, Target, WalMart, and direct) Updated for the post-COVID economy, we've taken our ideas, experiences and hospital marketing expertise and packaged it into this collection of educational essays. These topics can help hospitals and health systems create stronger brands, smarter strategies, engaging content and uncommon results.  Recently, he was retained by the Open Society Foundation to consult with healthcare professionals and policymakers in Bishkek, the capital city of Kyrgyzstan on the subject of market research for healthcare policymakers. More recently, he planned and led a trade mission of business leaders and economic developers to Dubai and Abu Dhabi. 

Leah Lesser is the Senior Manager Marketing Communications at Emerson Hospital, an independent community health system headquartered in Concord, MA that has clinical affiliations with Mass General Brigham. Known as the health system's storyteller, she is responsible for identifying and creating provider, patient, and community health content for external marketing and lead generation, communications, and media relations. She launched Emerson's podcast program – Health Works Here (www.emersonhospital.org/podcast) – just before the pandemic and it has grown to become a core part of Emerson's marketing strategy, with more than 50 episodes.  Leah has been with Emerson for seven years and has an MBA in Marketing from Babson College. Before to joining Emerson, she did marketing and media relations for consumer technology and education organizations.    One of her favorite podcasts is with an 80-year-old breast cancer survivor who skydives. She is also proud of the podcasts with physical and mental health tips to help the community throughout the pandemic.    Interesting fact: Early in the pandemic, Leah secured a video with a message of support from Hollywood actor Chris Evans which boosted the spirits of Emerson’s front line staff and helped the community understand the importance of staying safe. If only he agreed to do a podcast…   You can follow Leah on LinkedIn @Leah Lesser and Emerson Hospital on Facebook, Instagram, Twitter, YouTube, and LinkedIn @EmersonHospital.   

With over four decades of experience in fund raising, public relations, marketing, organizational advancement and communications --- including more than 25 years in independent consulting and 18 in the hospital, healthcare and medical field --- Raymond J. Mitchell has served in senior-level positions in a number of prestigious institutions and organizations, including Boston College, Dana-Farber Cancer Institute, New England Deaconess Hospital, Addison Gilbert Hospital, New England Memorial Hospital, Massachusetts Medical Society, Massachusetts Easter Seal Society and State Mutual Life Assurance Company of America. His professional background includes particular focus on issue management and constituency development, fundraising, constituent-relationship management, governance management, marketing strategy and promotion, media relations and publicity, and organizational identity and advancement. He also has extensive experience in major-gifts fundraising, the preparation and production of collateral communication, marketing and fund-raising communication, and the production and management of special fundraising and public relations events. A native of Lawrence, Massachusetts, Mr. Mitchell holds Bachelor’s and Master’s degrees from Boston College and has attended the Fund-Raising School (San Rafael, California). He is the founder, president and principal counsel of Trident Communications Group (Dover, New Hampshire). 

As the System Director of Branding and Campaigns for Care New England healthcare system, Elizabeth has over 20 years of experience developing and executing high-value, strategic marketing campaigns with an eye for user experience and design. She understands the power in the strategic alignment of both brand and storytelling to succeed.  She is a forward-thinking business partner with a solid reputation for problem-solving and as a creative tactician in the field of branding, advertising, photography, videography, media production, account management, and professional development. Elizabeth's has successfully reimagined the brand experience for three of the largest hospitals in the state, reduced redundancies in organizational outputs, and streamlined efficiencies to produce significant cost savings to the organization.  Originally from Maine, Elizabeth has seen success from coast to coast in a variety of industries, from education, government, advertising, innovation, and most recently healthcare. She’s a natural adventure seeker, surf and sunshine enthusiast, and mom of two adorable humans.