Congratulations to Lawrence General Hospital w/Jennings for their Best in NE Award!
We’re bringing back this popular concept from last year’s conference, providing you with the opportunity to learn from the best, as the 2018 Lamplighter Award winners walk you through the ideas that took home the awards—from research to launch. During this panel, the top 2018 entrants will provide detail on their strategy, goals, execution and ROI, and how they successfully achieved their objectives. Don’t miss this opportunity to learn more from the 2018 Award Winners, and get your questions answered on creating your own award-winning ideas.
WORKSHOP SPONSOR: Kaskons Photography
Last year, Hartford HealthCare’s popular session changed how we thought about PR and content. Rebecca and Tina answered the question: How can you ensure news coverage even as newsrooms shrink? Having helped teams understand that everyone is capable of creating content and that you don't have to wait for news coverage, but can create it, they will now turn to what comes next. Hartford HealthCare and NESHCo listened to you and as a direct result, this year’s session will provide step-by-step guidance to help your team become content creators. Learn how to create a content engine that helps you elevate your brand and grow strategic service lines. Learn what works and what doesn't. Remember, the changing media landscape is an opportunity to learn new skills sets and produce quality health content that generates hundreds of patient leads.
In this session, you will learn:
Rebecca Stewart, Director of Content Marketing at Hartford HealthCare
Tina Varona, Hartford HealthCare
Nick Dethlefsen, Hartford HealthCare
While hospital and health system executives establish the strategic vision for their organizations, healthcare strategists—including marketers, communicators, public relations professionals, and planners—play a central role in helping their organizations navigate amidst uncertainty and complexity to both shape and execute that vision. That work is becoming even more complex, due to the evolving healthcare environment and strategists’ desire to enhance the value they bring to the enterprise. The Society for Healthcare Strategy & Market Development (SHSMD) engaged strategy professionals and executives from a variety of organizations, both inside and outside healthcare, to help re-imagine the role of the healthcare strategist and the attributes, skills, and tools needed to meet industry challenges and opportunities with courage and confidence.
In this session, you will:
Lisa Henry, Director of Corporate Marketing and Communications for Mary Washington Healthcare
The discipline of healthcare marketing is undergoing profound change. Driven in part by advances in technology, analytics, and the rise of the empowered consumer, healthcare marketers are faced with making the shift from a MarCom to a MarTech-driven marketing function. In this session, we will explore this digital transformation of marketing and gain insight into how these changes impact marketing strategy to drive growth, build the brand, and create a compelling customer experience.
In this session, you will:
Carla Bryant, founding partner of Corrigan
BREAKOUT SESSIONS SPONSOR: SPM Marketing & Communications
This is your last opportunity to see how our exhibitors and sponsors can help make your everyday life easier. Please take the opportunity to meet with them and hear about their services.
BREAK SPONSOR: Wainscot Health
Please join us for a special opportunity to learn from Dartmouth-Hitchcock during a discussion of the communications successes and challenges they faced during an active shooter emergency in September 2017.
In this closing session, you will:
Rick Adams, Senior Director of External Relations, Dartmouth-Hitchcock
Victoria McCandless, Director of Strategic Communication, Dartmouth-Hitchcock
CLOSING SESSION SPONSOR: Hartford HealthCare