Platinum Sponsor

Tuesday Morning 5/22

8-9 a.m. Breakfast Buffet


General Session-Breakfast Workshop 9-10 a.m.

Learn from Lamplighter Award Winners

We’re bringing back this popular concept from last year’s conference, providing you with the opportunity to learn from the best, as the 2018 Lamplighter Award winners walk you through the ideas that took home the awards—from research to launch. During this panel, the top 2018 entrants will provide detail on their strategy, goals, execution and ROI, and how they successfully achieved their objectives. Don’t miss this opportunity to learn more from the 2018 Award Winners, and get your questions answered on creating your own award-winning ideas.  

 WORKSHOP SPONSOR:  Kaskons Photography  

Break-Out Sessions #4 10:10-10:55 a.m.

Beyond PR: Turning Everyone on Your Team into a Content Creator

Last year, Hartford HealthCare’s popular session changed how we thought about PR and content. Rebecca and Tina answered the question: How can you ensure news coverage even as newsrooms shrink? Having helped teams understand that everyone is capable of creating content and that you don't have to wait for news coverage, but can create it, they will now turn to what comes next. Hartford HealthCare and NESHCo listened to you and as a direct result, this year’s session will provide step-by-step guidance to help your team become content creators. Learn how to create a content engine that helps you elevate your brand and grow strategic service lines. Learn what works and what doesn't. Remember, the changing media landscape is an opportunity to learn new skills sets and produce quality health content that generates hundreds of patient leads.

In this session, you will learn:

  1. How your smartphone can help your team create visual content. 
  2. How to compose and produce a compelling expert or patient interview. 
  3. How to produce, write and execute a visual and compelling patient story.

Presented by:

Rebecca Stewart, Director of Content Marketing at Hartford HealthCare  

Tina Varona, Hartford HealthCare 

Nick Dethlefsen, Hartford HealthCare

The Healthcare Strategist of the Future: Essential Attributes, Skills, and Tools to Get You There

While hospital and health system executives establish the strategic vision for their organizations, healthcare strategists—including marketers, communicators, public relations professionals, and planners—play a central role in helping their organizations navigate amidst uncertainty and complexity to both shape and execute that vision. That work is becoming even more complex, due to the evolving healthcare environment and strategists’ desire to enhance the value they bring to the enterprise. The Society for Healthcare Strategy & Market Development (SHSMD) engaged strategy professionals and executives from a variety of organizations, both inside and outside healthcare, to help re-imagine the role of the healthcare strategist and the attributes, skills, and tools needed to meet industry challenges and opportunities with courage and confidence.

In this session, you will:

  1. Learn how to build a strong understanding of the evolving healthcare strategy landscape.
  2. Identify the role you play as a strategist in leading and fostering an innovative “future focus” at your organization.
  3. Discover tools to help you improve upon your skill gaps and magnify your unique strengths as a healthcare strategist.   

Presented by:

Lisa Henry, Director of Corporate Marketing and Communications for Mary Washington Healthcare 

Navigating the Transition from MarCom to MarTech: A Marketing Roadmap

The discipline of healthcare marketing is undergoing profound change. Driven in part by advances in technology, analytics, and the rise of the empowered consumer, healthcare marketers are faced with making the shift from a MarCom to a MarTech-driven marketing function. In this session, we will explore this digital transformation of marketing and gain insight into how these changes impact marketing strategy to drive growth, build the brand, and create a compelling customer experience.

In this session, you will:

  1. Gain insight into the forces driving change in the discipline of marketing. 
  2. Understand the impact of these changes on healthcare marketing strategy. 
  3. Plot a roadmap to facilitate the transition from MarCom to MarTech.

Presented by:

Carla Bryant, founding partner of Corrigan 

 BREAKOUT SESSIONS SPONSOR:  SPM Marketing & Communications  

Break with Exhibitors 10:55-11:30 a.m.

This is your last opportunity...

This is your last opportunity to see how our exhibitors and sponsors can help make your everyday life easier. Please take the opportunity to meet with them and hear about their services.  

 BREAK SPONSOR:  Wainscot Health  

Closing Session 11:30 a.m.-12:30 p.m.

Managing Dark Days: Communications During Hospital "Never Events"

Please join us for a special opportunity to learn from Dartmouth-Hitchcock during a discussion of the communications successes and challenges they faced during an active shooter emergency in September 2017.

In this closing session, you will:

  1. Gain real-world perspective on crisis communications. 
  2. Learn how to prioritize communications in an emergency. 
  3. Consider upsides and downsides of social media as a communications channel.

Presented by:

Rick Adams, Senior Director of External Relations, Dartmouth-Hitchcock

Victoria McCandless, Director of Strategic Communication, Dartmouth-Hitchcock 

 CLOSING SESSION SPONSOR:  Hartford HealthCare  

Want to know more about our speakers... Click for bios and photos