Platinum Sponsor

Pre-Conference Workshop 3-4:30 p.m.

360 Engagement: How to Meaningfully Engage and Convert Consumers through a Full-Circle Engagement Marketing Strategy

Approximately 83% of marketing budgets are spent on advertising, yet 88% of consumers say advertising has a negligible influence on their purchase decisions. Trinity Health Of New England is engaging consumers, physicians and patients – driving volumes, loyalty and ROI – through a Full-Circle engagement strategy that leverages traditional, digital and experiential marketing. This session will demonstrate how an integrated, measurement-driven engagement strategy can cut through the noise and drive sustainable loyalty and growth.

In this pre-conference workshop, you will learn:

  1. Integration: How MarCom elements can work in concert to deliver a whole greater than the sum of its parts
  2. Sustainability: Building a plan that builds off of itself 
  3. Analytics: Data and measurement to guide and drive results

Presented by:  

Joe Connolly, Regional Vice President, Marketing & Communications at Trinity Health of New England.   

Amy Kirkwood Albert, Account Director with Relevate Health Group

Rick Zaniboni, Vice President of Client Development for Relevate Health Group. 

Opening Night Event

GAME NIGHT- Sunday 5/20 6-10 p.m.

Sharpen your eyesight by keeping your eye on the ball! Join SilverTech and Jennings for a night of games and camaraderie among your peers and colleagues. This opening night reception will take place in the cozy Shades Lounge, and will feature billiards, darts, board games and video games. Weather permitting, this event will extend to “The Yard” – a charming courtyard that runs adjacent to the lounge, featuring outdoor yard games like corn hole.