Ahava, a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate.
What Patient-Centered Language Really Means
As a healthcare communicator, the patient is at the heart of everything we do. But, sometimes, our message to that core audience gets muddled.
Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and sits on the boards of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS), The Poe Museum, and University of Richmond’s Institute on Philanthropy. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site
Rob Klein is a recognized expert in healthcare marketing research and brand management. For more than 30 years, Rob has provided research and brand consulting to many leading hospital, system, and health plan brands in the country. Rob’s specific areas of research and consulting expertise include: brand management and measurement; market segmentation; communications evaluation and measurement; experience measurement; and service line development. Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He also taught graduate level marketing research at Michigan State.
Laila Waggoner, Vice President of Strategic Partnerships for Core Health, has extensive background in strategic healthcare marketing, spanning more than 30 years of experience working with regional health systems, community hospitals, academic medical centers, managed care organizations and B2B healthcare brands in markets across the country. She’s held health system (regional director of marketing) and agency (partner/chief strategy officer) leadership roles, and provides unique insight into how health systems and hospitals can best leverage the strategic marketing, branding and creative communications resources of an agency partner.
Riding the Disruptor Wave: What do consumers (and providers) really think about disruptors vs. traditional healthcare?
Much has been written about the impact of disruptors on healthcare. From technology companies and startups to giant retailers, there are new “front doors” to primary care. What do consumers actually think about these options? A national research study of more than 1,000 consumers, along with a look at consumer behavior online, takes a close look at what people think about their options, and how they think about their (starting point for) care.