Opening Keynote Speaker
Ahava Leibtag
Ahava, a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate.
Closing Keynote Speakers
Dean Browell, PhD
Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and sits on the boards of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS), The Poe Museum, and University of Richmond’s Institute on Philanthropy. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site
Rob Klein
Rob Klein is a recognized expert in healthcare marketing research and brand management. For more than 30 years, Rob has provided research and brand consulting to many leading hospital, system, and health plan brands in the country. Rob’s specific areas of research and consulting expertise include: brand management and measurement; market segmentation; communications evaluation and measurement; experience measurement; and service line development. Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He also taught graduate level marketing research at Michigan State.
Laila Waggoner
Laila Waggoner, Vice President of Strategic Partnerships for Core Health, has extensive background in strategic healthcare marketing, spanning more than 30 years of experience working with regional health systems, community hospitals, academic medical centers, managed care organizations and B2B healthcare brands in markets across the country. She’s held health system (regional director of marketing) and agency (partner/chief strategy officer) leadership roles, and provides unique insight into how health systems and hospitals can best leverage the strategic marketing, branding and creative communications resources of an agency partner.