Platinum Sponsor

Friday Morning 5/31

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8-9 a.m. Breakfast Buffet

 BREAKFAST SPONSOR:  open 

General Session-Breakfast Workshop 9-10 a.m.

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Learn from Lamplighter Award Winners

We’re continuing with this popular concept from last year’s conference, providing you with the opportunity to learn from the best, as the 2019 Lamplighter Award winners walk you through the ideas that took home the awards—from research to launch. During this panel, the top 2019 entrants will provide detail on their strategy, goals, execution and ROI, and how they successfully achieved their objectives. Don’t miss this opportunity to learn more from the 2019 Award Winners, and get your questions answered on creating your own award-winning ideas.  


Break-Out Sessions #4 10:10-10:55 a.m.

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 BREAK-OUT SESSION SPONSOR: SPM Marketing & Communications

How to do a Martech Stack Assessment

Cronin case examples will show how you can use a Martech stack assessment to maximize efficiency and improve capabilities. Most organizations by now have a number of marketing technologies and approaches in place–between CRM and data warehousing, website platforms and email marketing automation, social listening and content tools, integration with an EHR and wellness platforms, and beyond. Use this tool to streamline and add functionality without adding expense.


In this session, you will learn:

  1. See common places where Martech platforms overlap, with case examples
  2. Learn to conduct a complete Martech audit and create an assessment template
  3. Hear case examples of how new capabilities were discovered through a stack assessment


Presented by:  

Katie Lukas, Director, Experience Strategy, Cronin

Building Physician Engagement: A Key Component a Medical Professional-focused Content Strategy

 At the launch of Advances in Motion, a content hub focused toward medical professionals highlighting clinical and research advances coming out of Massachusetts General Hospital, we knew building physician engagement was key to our success in content creation. But what we came to realize was that strong physician engagement isn't just a component of our content creation. It is a key piece of our overall strategy for content development, distribution, amplification and iteration.


In this session, you will learn:

  1. Finding internal champions and gather feedback to better understand your audience and trends
  2. Leveraging physician networks to amplify and iterate on content
  3. Creating and evolving a content strategy that places physician engagement at the forefront


Presented by:   

Tom Hardej, Sr. Manager, Digital Content Marketing, Massachusetts General Hospital

Harnessing your patients to transform the delivery of healthcare

 Increased competition from both traditional competitors and new entrants will raise expectations for convenience and the patient experience. Both how we provide care and the way we communicate about it need to shift, and for that we need real-time, meaningful input from the people we serve.  Hear from three industry leaders who are using traditional marketing research and an online patient and family advisory council to directly harness patients to improve the delivery of healthcare.  


In this session, you will learn:

  1. How to utilize marketing research to improve healthcare delivery
  2. Methods for gathering deep, meaningful insights directly from your patients
  3. Strategies for giving patients a seat at the table to improve healthcare, from design to delivery


Presented by:   

Stephanie Gonthier, Executive Vice President, Market Street Research, Inc.

Julia Sorensen, Chief Marketing and Communications Officer, Cooley Dickinson Health Care

Patrick Kane, Senior Vice President, Marketing, Communications and Business Development, Cape Cod Healthcare

Break with Exhibitors 10:55-11:30 a.m.

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This is your last opportunity...

This is your last opportunity to see how our exhibitors and sponsors can help make your everyday life easier. Please take the opportunity to meet with them and hear about their services.  


 BREAK SPONSOR:  Wainscot Health  

Closing Session 11:30 a.m.-12:30 p.m.

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Brand Valuation: Understanding this Monetary Asset

Brand value is an asset that many CEOs and CFOs don't fully appreciate, or understand. When your organization's brand has established monetary value, branding and marketing budgets are seen as an investment vs. expense. In this session, you will learn to evaluate factors that influence brand strength and review practical examples of organizations that have successfully leveraged their brand value. Learn about appropriate methodologies, calculations, and considerations for brand valuation. This session brings case studies, best practices and different perspectives about brand valuation. Case studies include Carilion Clinic leveraging the Virginia Tech brand by joining together to create the Virginia Tech Carilion School of Medicine and Research Institute, a unique public-private partnership. 


In this closing session, you will:

  1. Describe techniques for evaluating brand strength
  2. Recognize situations where brand valuation needs may arise 
  3. Understand how a brand valuation is conducted


Presented by:  

Will Flynn, Founder/Consultant, Franklin Street Marketing

Jim Lloyd, Principal, PYA Accounting



 CLOSING SESSION SPONSOR:  Hartford HealthCare  

Want to know more about our speakers... Click for bios and photos